Mole Men Beer


‘Brewed and bottled in the cavernous depths of Melbourne’s city centre’

The overall aesthetic of the craft beer brand; Mole Men draws on several influences. The brewery being located in a basement initiated the grungy visual direction – this in conjunction with conceptual elements of the 1956 Sci-Fi movie; The Mole People came to form a strong visual language that was then developed across the identity and packaging. In comparison to its competitors Mole Men uses simple typography combined with a highly conceptual use of design elements to subtly intrigue potential customers.


Photography; www.hamishheath.com

© 2018 Nick Fontaine
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